El Halcón is a family-owned business dedicated to importing, manufacturing, and distributing construction materials, finishes, and hardware products. With a commitment to innovation and international-quality solutions, the company serves customers through strategically located branches in Nicaragua’s major cities.
In 2022, I joined El Halcón as a Senior Creative, tasked with strengthening its brand image. Working closely with the creative team, we developed engaging campaigns for key events like Father’s Day and the highly anticipated "Blue Week"—a week filled with special promotions, discounts, and exclusive events.
These efforts sparked greater audience engagement, attracting new followers and steadily growing the brand’s presence.
We transitioned from a static and unengaging communication approach, as exemplified here.
To a more seamless and cohesive communication style, effectively incorporating institutional colors with a dynamic and visually consistent design approach.
