Objective:
To craft a communication strategy aimed at positioning Nicaragua as a competitive destination for tourism and an attractive hub for investment.
To craft a communication strategy aimed at positioning Nicaragua as a competitive destination for tourism and an attractive hub for investment.
Concept and Visual Identity:
Why "Embrace Nicaragua"?
• Because it is a tropical country with remarkable diversity—ethnic, cultural, and natural.
• Because it is situated between two oceans, a land of majestic lakes and volcanoes.
• Because it occupies a strategic location at the heart of the Americas, hosting the largest biological reserve in the region, with substantial economic and social significance.
• Because it is a nation rich in traditions and customs that predate the Spanish colonial era.
• Because it offers a diverse and deeply traditional culinary heritage.
• Because it is a culturally vibrant country, ideal for investment or long-term settlement.
• Because it ranks among the happiest countries in the world, offering endless adventures.
• Because its people are extraordinary.
• Because it is situated between two oceans, a land of majestic lakes and volcanoes.
• Because it occupies a strategic location at the heart of the Americas, hosting the largest biological reserve in the region, with substantial economic and social significance.
• Because it is a nation rich in traditions and customs that predate the Spanish colonial era.
• Because it offers a diverse and deeply traditional culinary heritage.
• Because it is a culturally vibrant country, ideal for investment or long-term settlement.
• Because it ranks among the happiest countries in the world, offering endless adventures.
• Because its people are extraordinary.
Color Palette and Symbolism:
Blue: Represents the two oceans that border our nation and our magnificent lake, a vital freshwater resource for Central America.
Yellow: Reflects our tropical climate, rich gastronomy, and our national flower, the Sacuanjoche, whose vibrant yellow hue is its defining characteristic.
Orange: Symbolizes the warmth, joy, and vitality that define our people and culture.
Magenta: Represents our folklore, showcased through the colorful and elaborate traditional costumes that embody our cultural heritage.
Green: Highlights our abundant natural wealth, including volcanoes, forests, and, notably, the Bosawás Biosphere Reserve—the largest forest reserve in Central America, the third-largest in the world, and designated a UNESCO Biosphere Reserve in 1997.
Red: Captures the energy, passion, and dedication to hard work that drive our nation forward.
The intricate patterns within each letter are a tribute to our ancestral roots, reflecting the legacy of indigenous communities who carved stones to portray their way of life and document daily activities. These carvings, now recognized as petroglyphs, are primarily found on the Solentiname Islands and in the northern regions of the country.
