Brand Revitalization and Positioning:
The brand refresh and strategic repositioning of Nicaragua Investiga resulted in a positive perception, with over 80% of audience feedback reflecting favorable sentiment.
Purpose:
To serve as the cornerstone for shaping the unique identity of Nicaragua Investiga (NI), enabling the graphic and conceptual communication of every piece necessary to achieve its objectives.
To serve as the cornerstone for shaping the unique identity of Nicaragua Investiga (NI), enabling the graphic and conceptual communication of every piece necessary to achieve its objectives.
The core objective is to elevate and refine the brand, transitioning it from its original, informally crafted design into a more polished and professional identity.
Care has been taken to ensure the refresh is subtle and seamless, preserving the audience's connection to the brand while positioning the evolution as a deliberate step toward professional growth and continuous improvement.
Mission:
We capture the stories of the people and events of Nicaragua through high-quality multimedia narratives, fostering inclusion and social equity as part of our commitment to building a better nation.
We capture the stories of the people and events of Nicaragua through high-quality multimedia narratives, fostering inclusion and social equity as part of our commitment to building a better nation.
Vision:
By 2025, we will be the leading national and international reference for news about Nicaragua—credible, trustworthy, and highly professional, with a focus on humanity and critical analysis while embracing modernity.
By 2025, we will be the leading national and international reference for news about Nicaragua—credible, trustworthy, and highly professional, with a focus on humanity and critical analysis while embracing modernity.
Values:
• Independence
• Rigorous research
• Social justice
• Human rights advocacy
• Accountability and oversight of power Integrity
• Independence
• Rigorous research
• Social justice
• Human rights advocacy
• Accountability and oversight of power Integrity
